Before Ready Set Rocket, Scholla was Paid Media Director at VaynerMedia and worked on leading brands like Mondelez North America, Scotts Miracle-Gro, JP Morgan Chase, Toyota. Scholla joins Ready Set Rocket as Paid Media Director and is responsible for handling the day-to-day management of multiple paid search accounts and developing and implementing PPC strategies, managing budgets and bids, optimizing account configurations and targeting, and client reporting. I’m excited to bring a fresh perspective on storytelling and strategy alongside such an amazingly talented team-and to create impactful work for our breadth of clients,” said Robles. “I have always been incredibly inspired by the thought leadership that RSR brings to every project. That’s why Danielle’s expertise in building cross-channel communications strategies is key to scaling and evolving the agency’s campaign, content, and media work,” said Lirtsman. “In today’s world, connecting a brand’s mission to its messaging across consumer touchpoints is critical. Before Octoly, Robles was Creative Content Manager at ELLE Magazine, where she oversaw copy and content for branded and custom programs, produced photo and video shoots, and led the title’s Influencer Marketing Program. Before Ready Set Rocket, Robles was Head of Global Content, Creative & Brand Strategy at Octoly, and creative directed all of the agency’s global content and cultivated brand voice, tone, personality, and copy across all marketing channels. Robles has worked with some of the most coveted brands in fashion, beauty, health & wellness, consumer electronics like L’Oréal Group, LVMH, Samsung, and ClassPass. Robles brings to Ready Set Rocket close to a decade of experience in content strategy, copywriting, and branding. Robles joins Ready Set Rocket as its new Creative Director and responsible for overseeing and driving the agency’s content and copywriting efforts. In my role, I’ll continue to keep accelerating the relationship between data, strategy, and the customer experience,” said Tsang. “As fast as the industry changes, it’s important we don’t lose sight of what matters most: making human connections between brands and people. I have no doubt her unique perspectives will bring a tremendous amount of value to the partnership.” She’s been a driving force behind the growth of our strategic capabilities and has made her mark on the businesses of countless clients. “Kitty is the embodiment of everything RSR stands for. “Over the past eight years, Kitty has grown into a true industry leader, bringing deep expertise in digital marketing, analytics and media to clients across industry verticals,” said Lirtsman. Other Partners at Ready Set Rocket include agency Co-Founder & Principal Aaron Harvey, Co-Founder & Chief Strategist Alex Lirtsman, and President Lauren Nutt Bello. Tsang's clients have included the American Museum of Natural History, Sweetgreen, Sakara Life, Industry City, Ford Foundation, Michael Kors, Blackstone, and Univision. As a cross-functional digital marketer, Tsang leads a team that drives growth, data transformation, and digital innovation for brands and organizations. In her new role as Partner, Tsang is charged with further strengthening and scaling the agency’s data and digital marketing capabilities. Tsang is one of Ready Set Rocket’s earliest and longest-tenured employees, began working at the agency in 2012 first as an intern, and then working through every single level of the firm before being named Partner. There’s still a ton of work to be done.Ready Set Rocket (RSR), a New York City-based digital marketing agency committed to connecting brands and consumers through innovative multi-channel experiences, today announces three new key leadership appointments, promoting Kitty Tsang to Partner, and naming Danielle Robles as Creative Director, and David Scholla as Paid Media Director. Intrusive Thoughts is just one platform helping people feel a little less afraid to come forward and open up. There are a lot of people out there who are suffering, many of them, in silence. Now is the time to dive into the conversation and participate in what feels like a growing movement. What would you say to those in the creative sector who also suffer from mental health issues? And then on top of that, seeing the reaction from sufferers themselves is incredible. Aside from being solely responsible for the look and feel, and receiving minimal feedback, it’s been amazing to put something out into the world that makes a difference for people. I’d have to say that it’s been my favourite project to work on to date. How important has the experience been to you as an art director? It’s empathetic through art and copy, and it’s ultimately hopeful. It doesn’t sugar coat the disorder or the experience. How would you describe the site's finished aesthetic?
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